a striking similarity…

February 3rd, 2008 by andy

hey!during the past months i’ve been getting occasional emails and private messages from friends and fellow blender users informing me that a certain graphics card (manufacturing/packaging?) company has published a graphics card box using a rip-off version of one of my early character pictures in their advertising campaign. they seem to have altered the image or painted it over in some way… so i decided to ignore it for the time being, since it seems that there isnt much i can do about it.but last week i got another email from fellow blenderhead roy schulz who found the actual graphics card package in a computer store. this sparked my interest again, since the similarity between the two characters is rather striking. see for yourself:

gox the loblin?

now what?

.andy

34 Responses to “a striking similarity…”

  1. deab Says:

    sue the company :D

  2. Gianmichele Says:

    I’m really sick of this people who have no respect for the work of others.

    Let your lawyer write them. They deserve it!

  3. inazuma Says:

    Not sure…was this work published under any form of CC? Is it OS-connected in any way?
    If not, I would at least alert them to this fact and see where it goes from there.
    Who knows? They may realize the error of their ways and try to make up for it (properly).
    Pretty stupid, if you ask me.
    But…a great compliment on your work - if nothing else. Especially from such a big player.

  4. Reynante Martinez Says:

    Aw. That’s bad news, Andy. I’ve seen the images, yeah, they sure do resemble A LOT, I can’t say that it’s just a matter of coincidence. But isn’t Nvidia a major manufacturer of video cards? Don’t they have any filter groups or I mean someone in charge of checking if there were some piracies going on? They must have their own for that matter.

    But, with that said, I congratulate you still, hehe! Of all artists in the world, it’s you and your fantastic work that they’ve chosen for the box. hehe!

    But at least, they could have asked you or placed your sig there.

    - reynante.deviantart.com

  5. Jean-Sébastien Guillemette Says:

    Eh that sucks. As other said, I’d just email nvidia telling them. They probably just hired a freelancer to do their package image..and never checked where that freelance got inspired..eh!

  6. Danny de Regt Says:

    I think this is not a coincidence. Because, look at the details, look in the characters eyes, his shirt tied up together, his hands holding something, his teeth…it matches defenitly…. but I don’t really know what to do about this. Maybe like deab says: sue them or let a lawyer see the case. This is your work, Andy. Keep it like that.

  7. LoMac Says:

    It seems they Ripped off the Suse chameleon . I guess they have no morals.

  8. Joel Says:

    There certainly is a striking similarity there…

    Like others have said I’d send them a warning e-mail/letter first and then if that doesn’t sort it out get some lawyers in on it.

  9. Jason Says:

    A friend of mine has noticed that some artist have started putting their signature in the work itself making it nearly impossible to copy. My wife actually suggested that, for this piece at least, the damage to the ear could have been shaped so that when your signature is turned it would fit in the damage. Then you could show this if some one were to steal your work and try to call you the liar. I like her idea and will start “hiding” my signature in my work.

  10. Mike Says:

    Yeah what Jason suggested. Texture your name blatently over your character. Of course this may not be your vision - but at least it’ll make ‘em work to steal your stuff again!

    BTW, I think nvidia is looking for artists, maybe tell them your obviously qualified to work for them!

  11. Bataraza Says:

    I agree with the first comment: SUE THE COMPANY… then you can come back to Buenos Aires for a little vacations. :P Cheers my friend

  12. Omar Says:

    I’ve already seen an image of yours ripped-off for ads for gsm tones and pix.
    I posted it on elysiun some time ago.

    No offenced, this is even not your best pic; why this interest? :)

    cheers

  13. Anonymous Says:

    Didn’t you say that another company use this image to sell their cell phones too, @ndy?

  14. Tim F Says:

    Andy,

    It’s not NVIDA., it’s a Dutch company that has repackaged the NVIDA card

    http://www.pointofview-online.com/default2.asp?content_id=316

  15. dagwayjack Says:

    be it nvidea or Point of View, that Dutch company, they should be notified. especially nvidea. they have already established a name in the graphics card industry. i guess they would act on this matter if they intend to really protect their name. is your image creative commons? if so, most probably, the argument will not dwell on the legality of the issue but on the morality of the act

  16. Jogai Says:

    Ask Nvidia or PoV for a graphic card.

  17. Christian Lehmann Says:

    Hi. I took a closer look at their website. They use the Ogre/Creature theme to build up their product portfolio. They use your character as the main marketing tool for a complete series of graphics cards. Printed onto the box, the card, used on the webseite several times. I’d suggest that you contact them and ask for reasons and payment. That is something you should not tolerate.

  18. D. L. Waschow Says:

    Please don’t allow this infringement to go unanswered. You do a disservice to yourself, your artwork, and the world-wide artistic community if you simply allow someone to steal your work like this. Taking an “oh-well” attitude when a company does this will only make the situation worse for artists; some of whom make their *living* selling their work.

  19. Pedro Luz Says:

    I think you should try it found out who made the box design. Because usually is not the graphics card company that makes the box design.

    But… great work :)

  20. panzi Says:

    It sure looks similar. But similar enough to take legal measures? I don’t think so. I would just write a mail to the graphics card manufacturer and nvidia (so they know about the respectability of this manufacturer).

  21. Sparkus Says:

    It’s not just looking similar. It’s the same picture (even details match). Alternating it slightly with globally working algorithms still does not make it an own artwork. Even for a derived artwork you need the permission by the original author. I would contact a lawyer to stop shipping the product immediately and negotiate a financial compensation. Corporations sue people for copyright violations, why should people not do the same with corporations? And if it’s only for the sake of all artists. If you don’t need the money you could still donate it for some good thing.

  22. GustavTheMushroom Says:

    I agree with Sparkus, Maybe use the money and put it towards the blender foundation if you dont want it yourself.

    But if you dont want to do it for yourself, then do it for the artists around you.

  23. Chris Says:

    Its obviously your work! if the company cant hire a real artist like yourself to design them something original, they don’t deserve to sell these cards.

    Ask for compensation or a percentage of their profit, your art would inspire some to buy the cards in the first place.

  24. Felix Kütt Says:

    i agree with the most of the above comments.

  25. Falcron Says:

    Sue them. Those bunch of good for nothing lying theives.

    Nice work anyway!

  26. Sammaron Says:

    Have they responded to you? That’s pretty low if they just ignore you… Do you have proof it was created before theirs? That would suck, they could just say you ripped them :P

  27. Irrevenant Says:

    It’s published on the Blender gallery site in one of the monthly galleries. That should date the picture effectively.

  28. K Says:

    I would call or email the company, asking - nicely - mind you, for an explanation.

    Consult with a lawyer to check your options, but I wouldn’t sue them unless it is the last resort. Avoiding the stink of a copyright infringement suit probably has added value to both PoV and nVidia. While the latter probably have no direct responsibility, the possible PR might make them want to put some pressure on the former to settle peacefully.

    Keep in mind that this case is worth a lot of money to them, both as PR, and that they may need to rework their entire campaing and repackage stuff.

    Make sure the settlement is what it’s worth to them, not to you.

    Good luck!

    -k

    PS: Just randomly passing by, but the video was incredible.

  29. Tynach Says:

    You should get a free card.

  30. Tony Says:

    This is obviously a copyright infringement, and I’m sure the company will be as annoyed as you are, especially NVidia. Since this is a commercial use by a private company—and especially with the connection to NVidia, I think you should take this seriously. I’d consult a copyright lawyer, or at least ask about a consultation. It’s premature to talk about suing, but this is your work, and you may well be entitled to a nice chunk of change. Also, in principle, I think commercial infringements like this should always be taken seriously. This is the real reason copyright exists in the first place.

  31. Andrew Price Says:

    I just love the fact that did such an awful knock off.
    It’s attrocious!

    No way near the sly sneering character that @ndy made.
    Well done for stirring things up @ndy!

    Can’t wait till a company steals MY work. Then I’ll wear my tie a little higher and make this face for the rest of day :3

    Copying is the most sincere form of flattery :D

  32. Caleb Says:

    Man, you should totally be getting royalties for that!
    I would contact Larry Gritz - lg@larrygritz.com for starters.
    He’s a big guy at Nvidia and he might be able to do something about it.

  33. aktenstapler Says:

    Hi Andy,

    jetzt sitze ich hier zu später Stunde, stöbere durch deine Website und stolpere über diesen Eintrag! Es ist ja wohl klar, dass das ein hübscher Fall für einen Medienanwalt ist! Das kann für den Übeltäter richtig teuer werden… die Szenos haben übrigens vorzügliche Kontake.

    Bis bald.

  34. evalnir Says:

    Esticaram a imagem na vertical colocaram um fundo e apricaram um filtro. Só! Não é plágio é roubo mesmo.

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